To begin with, Marketing is the process of communicating your product’s usage and relevance to the right audience at the right time. While it is possible to bring all these elements together, there’s a bigger purpose to attend to – communication. Now communication is the key to any type of business activity. With all the businesses growing digitally strong, social media communication has become the most important element in integrated marketing communications.
Marketing and communication are the key elements that help running a business effectively. With the other departments in the company, marketing also plays an important role. This is for both selling the product to the correct end-users and net income to the company.
Off-late, having a digital presence has become one of the most essential things to capture a large set of audience. For example, when you put up a hoarding you do not know how many people are influenced by it. But an advertisement online gives you the exact metrics for you to flexibly change your approach when necessary.
What Is Social Media Marketing?
As we all know, social media marketing includes both organic and paid versions of social media content. Organic content refers to the social media posts we do with the intention of brand awareness, trending, collaboration, and connecting with the audience. Paid content on social media is the advertising done through social media channels. While this is not an extensive list of things to be done with social media, we will explore a few things that crucially form part of a social media marketing strategy.
The basic thing that differentiated organic and paid are the words itself, that is, paid involves a major chunk of your marketing budget and the organic media can be managed with little or no money. It all depends on what level your organization is – new in the market, well established, or between the two. Nevertheless, it is still important to contribute to social media marketing. Let’s explore why social media marketing is important for your business, the tequila way!
Imagine you are making a new cocktail with tequila. It is not exactly similar to the existing ones like a Margarita, but it is very innovative and involves some interesting new combinations. What will be the way to let people know about your new creation? The answer is simple – social media!
If you are a new product in the market or a market itself, for long term sustainability, it is essential to make people aware of your existence. If you are having amazing funding you can always go for the traditional ways of marketing on print or electronic media. Social media too is the biggest investment you have to consider in your marketing budget. But when you’re a start-up then the best way to reach out to your people is through social media.
Direct Marketing – Advertising
With growing competition in the market, it becomes essential for any business to come up with unique products. Your new cocktail is one such product that needs to reach out to the audience in your market. When it comes to television or print ads, you have the issue of kids watching it which could be a wrong influence on them. In such a case, social media is the best way to reach the right audience.
With Facebook, Instagram, and LinkedIn you have the convenient option of creating your own demographics for the audience you target. You get to choose what is the age, location, and interests of the people you target for your social media ad. You also have the option of running an event-specific campaign for the best result. What’s more, the best part of social media marketing you get the metric and track your results with inbuilt analytical tools with Facebook Business and LinkedIn Ads.
Whether it is communicating within your organization or externally in the market, social media is an efficient tool to consider. Facebook’s Workplace is one of the tools that man organizations use for communication between colleagues in the organization.
The reason why Public Relations is tequilafied as important is because of three things – collaboration, testimonial, and employee relations. Collaboration with significant influencers helps in expanding your reach about the brand. Testimonials are the most impactful ways of indirectly selling your product with the experience of your users who enjoyed it before. After all, word of mouth is known to be a potent way of promoting your product. Social media challenges are the latest way to convey both the usage and popularity of your brand.
But it is not just the advertisements that matter in the overall marketing game. Social media is now a wide array of things that contributes to your digital presence. From being up to date with the ongoing trends to collaborating with the influencers, social media is dynamically changing the scope of work for our marketing communication teams.
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