Cadbury’s New Logo And Branding At Its Best
Cadbury is the most popular brand in India for their chocolates in the confectionery industry. So much so that they are also copied by other niche brands or regional brands to sell their own products. Cadbury’s new logo is something that has been doing the rounds on the internet off-late.
For the first time in the past 50 years, Cadbury has released a rebranded logo. This is done for the flagship Dairy Milk bars and some other Cadbury products. This change includes a redrawn font with a slight tweak in the look. For the rest of the design, there is an embossed texture given on the background with some doodles. Let’s explore each elemental change with what we think works.
Dairy Milk And Cadbury’s New Logo
While we cannot actually consider it a new logo because of the resemblance to the older one, it is still a new one. Without much changes to the overall look, Cadbury has changed its logo with the new handwritten logo. According to Bulletproof, the design company that did the rebranding, the intention was to give it a personal touch and humanity that the brand represents. The brighter color tone definitely makes the new logo stand out in the dark purple background which they have retained.
On the other hand, the logo of the Dairy Milk product is changed to uppercase to give it a modern and fresh look. Another peculiar thing to notice in this new logo is the meeting of R and Y in the word Dairy. A spokesperson of Bulletproof also mentioned that this meeting of the two letters is a symbol of the human touch to make it look less computer drawn. We totally would do five out of five shots for this minimal yet touching effort by the design team.
The team has also done an amazing job on their social media with the posts about the rebranding. Some of these posts will totally make you feel like you are having the Dairy Milk Chocolate while looking at it. The merchandising posts to make you connect with the brand and with the amazing brain behind the Bulletproof Design Team!
The Packaging Of The Various Dairy Milk Products
With the rebranding in the structure, their packaging has also been impacted and it seems like this new avatar is all the more interesting and attractive! With the modern look of the logo, the packaging too has a very modern look to it. The doodled background and the 3D elements in the wordings of each product depicting the ingredients too. Take a look below.
What is the most interesting part here is how the brand is sticking to a majority of its color scheme, look and feel while still establishing a connection to the previous branding. Everybody recognizes Cadbury and Dairy Milk with the purple wrapper with a golden logo and white letters. This is what makes us totally agree that the rebranding of Cadbury is Socially Tequilafied!
The New Elements On The Packaging
The classic creamy taste of the chocolate is well depicted in this new packaging. While the milk glasses pouring into the chocolate remain two dimensional, the chocolate chunk is made to look very real. Likewise, for every different flavor or ingredient of each product, there is a different design to it. For example, the Dairy Milk Fruit and Nut pack have a fruit and a nut in between the wordings apart from the chocolate chunk having the ingredient too. Similarly, Dairy Milk Caramel has caramel oozing out from the chocolate chunk in the packaging.
Consequently, each product has its own ingredient ingested in the wording and the design of the packaging. Our two most favorite redesign in this Dairy Milk series are the Marvelous Creations and the Silk Bubble redesign. The scrumptious gems and goodies breaking through the chocolate chunk is by far the best design wonder in this entire rebranding activity. Five out of Five shots for Bulletproof for this amazing thought!
Branding Takeaway
In conclusion, we would like to say two things about Cadbury’s new logo and the rebranding strategy. Firstly, that sticking to the original style and color theme is a total yes because of the remarketing value it holds. Secondly, the modernistic approach to the entire design with the two major components of doodles and the three-dimensional objects in the design does great justice to the 2020 decade design techniques and ideologies!
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